Duolingo TakeDuo

Duolingo knows better than anyone that just because you know a language it doesn’t always mean you understand it. We were tasked with getting Gen-Z to start their language learning journey with Duolingo through their dedicated fandoms. We tapped into this by looking at fandoms that were disappointed by their favorites endings. We set these fandoms in a head to head competition to give their favorites a chance to fix these endings. Because we know there is not a more dedicated fan than a disappointed one.

AD: Rachel Fields, Meagan Riordan, Hill Jones CW: Megan Johnson