Coca-Cola A Conversation Piece

Coca-Cola has been a staple in almost every household since its creation, but recently they have felt disconnected from Gen Z. We were tasked with finding a way to connect coke to them once again now that they’ve grown up. What we created was a campaign that looks at Coca-Cola's core value, human connection, and the fact that Gen Z is the loneliest generation ever. With the pandemic pulling Gen Z apart and anxieties of starting their new chapter in such uncertain times a loneliness epidemic has come upon us. Coca-Cola wants to help Gen Z build connections and find the magic once again with creating these real life human connections.

AD: Rachel Fields AD/CW: Meagan Riordan